What is internet radio
Internet radio is simply radio programming transmitted over the Internet instead of the airwaves. Most on line radio is either traditional radio stations simulcasting their signal or original stations broadcasting exclusively on the Web.
Cruise N Good Radio broadcasts from a traditional studio, and is programmed to run 24 hours a day, 7 days a week.
How do consumers access on line radio?
Unlike traditional radio or TV, on line radio does not require a special receiver to access the content. Any computer with Internet access or Smart Phone can be used to listen to internet radio. The consumer either goes to a Web site or clicks on a menu in their media player to access the programming. Examples of media players are Windows Media? Player, RealPlayer? or QuickTime?. Think of a media player as the built-in radio in a computer.
How big is the audience?
According to an Arbitron Inc./Edison Media Research there are more than an estimated 52 million actual Internet radio listeners that listened to on line radio in the past weeK
How many on line radio stations
In traditional radio, there are a finite number of frequencies a station can use to carry its signal. The Internet does not have these limitations, nor do the stations have to register with the FCC. Therefore, thousands of stations can be broadcasting at any time, and new stations can go on line at will.
How will this affect Advertising and the Media?
Traditional terrestrial broadcasters will have fewer listeners to draw from. Consumers will choose from a variety of sources to get their daily news and entertainment. More people will choose to get their CNN Headline News or sports on a portable player while on the go, as opposed to tv. And more people will choose free internet radio over pay satellite, or traditional radio loaded with tons of commercials. It will be vital for advertisers to reach a specific audience to maximize their advertising dollars.
What portable players are currently available?
There are several home players and blue tooth
hook-ups for your home stereo and car radio available. The iPhone iHome
is a great companion for at home or at-work listening. Wi-fi car